Edutainment Provided for Lyric Premier Attendees
Phonak U.S. hosted a group of our Lyric Premier Focused Approach customers in early December 2017.
Over the course of the two-day event, Lyric key opinion leaders, along with our experts in training and product management, provided the attendees with important information to make presenting, fitting and selling Lyric easier for them.
Dr. Jacob Johnson, Lyric Medical Director, discussed keys to successful cerumen management, and the PARC team gave them a peek at our commitment to audiology leadership. Plus, our Customer Marketing Specialists answered their marketing questions and assisted them in setting up their plans going forward.
However, we managed to have a bit of fun as well. There was an informative but delicious dinner on Tuesday and an outing to Morton Arboretum on Wednesday evening. Lots of learning, collaboration and camaraderie was definitely had by all!
Lyric Focused Approach is available to a hand-selected segment of customers that provides clinical, business training combined with marketing support to drive long-term Lyric success based upon key learnings.